Mediacorp

Executive Insights by Mediacorp

Singapur

<p>Executive Insights are designed to help you learn more about the best practices in the marketing landscape so that your brand can better engage your desired audience.<br><br></p> <p>The views and opinions shared during this podcast series are those of the hosts and guests and do not necessarily reflect the views of Mediacorp Pte. Ltd. or its group of companies.</p>

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episodios

  • Unlock campaign performance with AI

    19 sept 2025, 5:03 · 47 min

    <p>Discover how AI and leading data platforms are reshaping campaign measurement and performance. Learn how brands and marketers are using intelligent tools to optimise social, video, and omnichannel strategies &ndash; turning data into impact across the full customer journey.</p> <p>Speakers<br>Justin Keh, Director, Channel Partnerships (APAC), Mastercard<br>Lyn Lim, Head of Commercial Growth, Kantar Consulting<br>Carey Loh, Client President, WPP Media</p> <p>Host&nbsp;<br>Tim Xu, Lead, AI Products & Solutions, Mediacorp</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Marketing through uncertainty: agile strategies with data-driven precision

    21 ago 2025, 8:35 · 57 min

    <p>Trade tariffs, disrupted supply chains, and economic instability are rewriting the marketing playbook. Join us to explore how brands can remain agile, optimise media spend, and adapt campaign strategies in real-time. Discover how to turn market volatility into opportunity using data-driven insights, dynamic content strategies, and smart resource allocation.</p> <p>Speakers<br>Ian Loon, CEO (Media & Digital, Singapore) and Chief Transformation Officer (Southeast Asia), Publicis Groupe<br>Debra Soon, Group Head of Brand, Communications, Marketing & Experience, Singlife<br>Paul Soon, CEO, MullenLowe Singapore and China<br>Jacqui Lim, Chief Commercial Officer, Mediacorp</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Ride the live commerce boom

    31 jul 2025, 17:18 · 59 min

    <p>Social commerce GMV for South-east Asia is expected to reach US$85 billion by 2027. Discover how live commerce reshapes online shopping, its impact on consumer behaviour, and why this trend has become a must-have for consumer brands. Learn actionable strategies to blend live streaming, entertainment and interactive shopping for audience engagement and sales conversion.</p> <p>Speakers<br>Emmeline Tjong, Regional YouTube Shopping Partnerships Lead&nbsp;<br>Amanda Poh, Lead, Affiliate Marketing, Shopee<br>Chan Reshel, Founder of Taitaigram</p> <p>Host<br>Sonal Mathur, VP, Partnerships & New Business, Mediacorp</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Winning the Gen Z: Marketing strategies for today's young consumers

    27 jun 2025, 2:39 · 55 min

    <p>Understanding the preferences and behaviours of today's young consumers is crucial for brands looking to stay relevant and drive growth. Discover key trends, insights and strategies to effectively engage this tech-savvy generation. &nbsp;</p> <p>Speakers<br>Slyvia Koh, Business Development Director, Hepmil<br>Mimi Lu, Head of Strategy, Media, dentsu APAC<br>Jonathan Seto, Head, Commercial Engaggement, Mediacorp</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • How creator marketing shapes consumer behaviour

    22 may 2025, 8:31 · 56 min

    <p>The creator economy has transformed brand-consumer connections. Discover how creators drive engagement, trust, and conversions through authentic and relevant content. Gain practical tips on how brands can collaborate effectively with creators for long-term success.</p> <p>Speakers<br>Elizabeth Boon, Content Creator<br>Mariel Wong, Content Planning Director, GroupM<br>Diogo Martins, Lead, Bloomr.SG, Mediacorp</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Harnessing AI, community, and authenticity to unlock influence

    4 abr 2025, 4:15 · 57 min

    <p>Our latest survey on influencer marketing in Singapore reveals what drives trust, engagement and conversions today. Consumers are gravitating toward micro-communities, seeking deeper connections and authenticity, while AI and data-driven discovery are reshaping how people find content, influencers, and brands. Gain actionable insights on how to harness AI, data, and community-driven social strategies.<br><br>Speakers<br>Alex Erasmus, Marketing Strategy Consultant<br>Evangeline Leong, CEO & Founder, Kobe Global Technologies<br>Chris Fun, Lead, SocialHub, Mediacorp</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • The sound of success: Podcast strategies for brand growth

    7 mar 2025, 4:27 · 53 min

    <p>Podcast advertising is one of the fastest-growing ways to connect with highly engaged, niche audiences. Take advantage of the latest trends and best practices to elevate your brand presence, build trust, and drive growth through compelling ads, campaign optimisation, and a host of clever strategies you need to know.</p> <p>&nbsp;</p> <p>Speakers</p> <p>Terence Chia, Co-creator, Yah Lah BUT</p> <p>Haresh Tilani, Co-creator, Yah Lah BUT</p> <p>Kym Treasure, Founder & CEO, Audacia Audio</p> <p>Lacey Ewin, VP, Digital Commercial Strategy & Solutions, Mediacorp</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Marketing trends you need to know

    6 feb 2025, 16:22 · 54 min

    <p>Dive into emerging trends, technologies and shifts in the fast-evolving marketing landscape. From AI-generated content and data-driven hyper personalisation to social-first strategies, gain insights essential to empower your marketing efforts and stay ahead of the curve.</p> <p>Speakers<br>Munas van Boonstra, Managing Director, Southeast Asia, Monks&nbsp;<br>Eric Paul Van Schaik, Regional Strategy Director (SEA), OMD<br>Tay Guan Hin, APAC Regional Director, The One Club for Creativity</p> <p>Host<br>Dasheng Toh, Head, Commercial Planning and Industry Solutions, Mediacorp</p> <p>&nbsp;</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Women in Business: Prioritising Well-Being for Enhanced Performance

    6 dic 2024, 2:42 · 55 min

    <p>We endeavour to live better, work smarter to achieve a healthy work-life balance. Discover the vital connection between mental, physical and emotion health and workplace productivity. From stress management techniques to self-care practices, discover how investing in well-being can lead to improved focus, creativity, and overall performance.</p> <p>Speakers<br>Rebecca Lim, Founder, Bec2Basics <br>Abbey Tan, Founder, ABY Jewellery <br>Alicia Thong, COO, AKA Asia </p> <p>Host<br>Jean Danker, Mediacorp Personality</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Women in Business: Mid-Career Metamorphosis

    14 nov 2024, 14:26 · 57 min

    <p>As women juggle multiple roles and responsibilities, different life stages bring its own unique set of challenges and opportunities. From navigating mid-career transitions to fostering personal growth and achieving professional development, our expert speakers will provide practical insights and strategies to empower you in your career and personal life. </p> <p>Speakers<br>Melissa Schmidiger, Founder and CEO, Bravo Darlings <br>Michelle Tan, CEO, Hepmil Singapore<br>Jacqui Lim, CCO, Mediacorp</p> <p>Host:<br>Jean Danker, Mediacorp Personality</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Women in Business: Fostering Inclusion

    18 oct 2024, 7:09 · 53 min

    <p>Despite comprising nearly half of the global population, women are underrepresented in critical fields such as STEM, politics and corporate leadership. Delve into the importance of diversity and discover actionable steps to cultivate inclusivity – inspiring change that empowers women to pursue their aspirations. </p> <p>Speakers <br>Dylan Choong, Head of People, AMEA, Opella (Consumer Healthcare Unit of Sanofi)<br>Shoon Lim, Global Head, DEI Capability, Russell Reynolds Associates<br>Dr Ming Tan, Founder Executive Director of Tech for Good Institute, also Council Member of Council for Board of Diversity</p> <p>Host <br>Jean Danker, Mediacorp Personality</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • How to overcome the challenges of Scalability

    24 sept 2024, 15:00 · 58 min

    <p>Business growth requires brands to leverage new opportunities in the marketplace – technology, audiences and talent. However, scaling a business in a sustainable manner calls for knowledge, experience, and necessary skills to navigate challenges well. Hear from our panel of industry veterans on how to organise business processes to ensure your brand is poised for expansion and handle any economic conditions strategically to build long-term profitability and success.</p> <p>Speakers<br>Vanessa Ho, Co-Founder, Fintech Nation Fund<br>Marco Iannitto, Founder, TechDel Consulting<br>Ricky Kapur, Head of Asia Pacific, Zoom</p> <p>Host<br>Sonal Mathur, VP, Partnerships and New Business, Mediacorp</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Sustainability marketing: are marketers getting it all wrong?

    22 ago 2024, 15:28 · 1h 0m

    <p>Sustainability has become a ubiquitous buzzword in marketing today, but sustainability messaging alone does not guarantee brand success. Join us as we delve into the opportunities and pitfalls – learn how you can engage audiences in an authentic way and gain actionable insights on effective marketing practices.</p> <p> </p> <p>Speakers</p> <p>Samir Dixit, Global Head, Acorn Management Consulting</p> <p>Suzy Goulding, Head of Sustainability, APMEA, MSL / Publicis Groupe and Asia Lead, Salterbaxter</p> <p>Dr. Lee Hui Mien, Head of Environmental Sustainability, Singtel</p> <p> </p> <p>Host</p> <p>Steven Chia, CNA Presenter</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • The wonders of AI in marketing

    25 jul 2024, 3:57 · 54 min

    <p>Discover how this transformative technology is revolutionising hyper-personalisation, content creation, and predictive analytics. Learn practical tips and key considerations for integrating Gen AI and Predictive AI into your marketing toolbox to elevate business outcomes. </p> <p>Speakers<br>Bharat Khatri, Chief Digital Officer, APAC, Omnicom Media Group<br>Tim Xu, Lead, AI Products & Solutions, Mediacorp<br>Mark Cheong, Strategic Partnerships and New Business, Mediacorp</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Understand First Party vs Zero Party Data’s impact on marketing strategy

    14 jun 2024, 4:10 · 51 min

    <p>Learn how to leverage these data types to drive audience engagement, personalisation and campaign effectiveness. Gain actionable insights to optimise your data-driven marketing efforts for better business results. </p> <p> </p> <p>Speakers</p> <p>Laurenz Koehler, Managing Partner, Duxton Consulting</p> <p>Mahmood Kalantar, Partner, Tail Risk Analytics</p> <p>Gordon Ng, Lead, Audience Insights, Mediacorp</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Deliver impact in your content marketing

    16 may 2024, 10:30 · 54 min

    <p>How can you capitalise content marketing to heighten brand visibility, engagement and conversions? Uncover expert insights to develop your content strategy for tangible results. Learn to utillise emerging trends and technology to create impactful storytelling that resonates with your target audience.</p> <p><br>Speakers</p> <p>Bryan Choo, CEO and Chief Content Officer, TSL Media Group</p> <p>Fera Rosihan-Robinson, Managing Director, The Goat Agency & GroupM Motion Entertainment</p> <p>Lacey Ewin, Lead, Digital Commercial Solutions, Mediacorp</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Roadmap to the Metaverse: Strategies to deepen brand engagement

    19 abr 2024, 8:39 · 53 min

    <p>Learn key insights and practical tips on leveraging this evolving platform to enhance your marketing strategy and heighten customer engagement. </p> <p>Speakers</p> <p>Kapil Chhabra, Founder, Silver Wings XR</p> <p>Nick Goh, Partner & Director, Training & Education, AAMS and CEO, Moon Labs Digital</p> <p>Sonal Mathur, VP, Partnerships and New Business, Mediacorp</p> <p>Host</p> <p>Mark Cheong, Manager, Partnerships and New Business, Mediacorp</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • The Future of Outdoor Advertising

    29 mar 2024, 3:25 · 55 min

    <p>From ambient buys to now digital out-of-home, discover how digital billboards and interactive displays utilise data and analytics for precise brand targeting. Gain actionable insights to enhance your media marketing strategy in the evolving advertising landscape.</p> <p>Speakers</p> <p>Chloe Neo, CEO of Omnicon Media Group Singapore, Chair of Media and Measurement, and Chair of OOH Charter</p> <p>Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media</p> <p>Sabrina Tan, Head, Industry Solutions and Outdoor Media, Mediacorp</p> <p>Host</p> <p>Lacey Ewin, Lead, Digital Commercial Solutions, Mediacorp<br><a aria-disabled="true"></a><a aria-disabled="true"></a><a></a></p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Social Media trends to watch – 2024

    1 feb 2024, 2:42 · 56 min

    <p>Capitalise on emerging trends in the evolving social media landscape to elevate your social media marketing strategies. From fresh insights on new platform features, latest content trends, performance benchmarking to the importance of influencers in shaping consumer behaviour in Singapore, we've got you covered.</p> <p>Speakers Kelvin Tan (Mayiduo), Co-founder, Double Up</p> <p>Christopher Fun, Lead, SocialHub</p> <p>Diogo Martins, Lead, Bloomr.SG Creators, Social & MCN<br><a aria-disabled="true"></a><a aria-disabled="true"></a><a></a></p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Optimising efficiency through health and wellness

    8 dic 2023, 2:53 · 48 min

    <p>In today's fast-paced world, balancing career and well-being is more crucial than ever for working professionals. Uncover how to improve your physical and mental resilience through nutrition, medicine and fitness.</p> <p><br>SpeakersDr See Hui Ti, Senior Consultant, Medical Oncology, Parkway Cancer Centre</p> <p>Physician Eric Tan, TCM Expert, Eu Yan Sang Singapore</p> <p>Tyen Rasif, Celebrity Fitness Trainer</p> <p><br>Moderator Sonia Chew, Mediacorp Personality </p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Getting ahead of the Youth curve

    10 nov 2023, 2:07 · 52 min

    <p>Youths make up 25% of the Singapore’s population and are fast becoming consumers driving the economy. How can brands develop effective ways to engage this fragmented audience by understanding their diverse passion points and media habits better? Benefit from research and content insights to engage this highly-distracted audience.</p> <p><br>SpeakersMandy How, Managing Editor, Babelfish</p> <p>Simone Lum, Head, Growth and Audio, Mediacorp</p> <p>Yang Zheng Han, Asst Lead, Commercial Insights and Performance, Mediacorp<a aria-disabled="true"></a><a aria-disabled="true"></a><a aria-disabled="false"></a></p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Mastering Brand Safety and Suitability

    20 oct 2023, 6:06 · 43 min

    <p>Where you place your brand messages is only the starting point for your brand safety and suitability strategy. Benefit from insights of a global consumer study to discover how brand messages shape consumer perception, as well as how geography and demographics can affect your brand suitability.</p> <p><br>Speakers</p> <p>Christina Oh, Senior Sales Director, DoubleVerify</p> <p>Bhavna Shewakramani, Solutions Partner, APAC, Publicis Groupe</p> <p>Raj Parekh, Head, Digital Sales, Mediacorp<a aria-disabled="true"></a><a aria-disabled="true"></a><a aria-disabled="false"></a></p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • AI-powered marketing for optimum performance

    21 sept 2023, 9:26 · 49 min

    <p>AI has transformed the world of marketing and is expected to drive enormous changes. Discover how AI enhances customer relationships by generating automated decisions based on data analytics, observing audience behaviour and economic trends. Learn what are the best AI marketing tools to optimise your campaign performance.</p> <p><br>Speakers</p> <p>Laurent Thevenet, Head of Creative Technology, Publicis Groupe, APAC & MEA</p> <p>Lacey Ewin, Lead, Digital Commercial Solutions, Mediacorp</p> <p>Tim Xu, Lead, AI Products & Solutions, Mediacorp<a aria-disabled="true"></a><a aria-disabled="true"></a><a aria-disabled="false"></a></p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Importance of long-term influencer-brand relationships

    27 jul 2023, 2:30 · 54 min

    <p>Influencer marketing has been on the rise in the last couple of years, and will continue to grow. Its combination of reach, credibility and authenticity allows brands to connect with audiences in a more personalised and authentic way. Find out why building a long-term influencer-brand partnership is cost-effective and important to your marketing campaign.</p> <p><br>Speakers</p> <p>Dylan Park, SVP, Head of Partnerships, Leferi Inc (South Korea)</p> <p>Christopher Fun, Lead, SocialHub, Mediacorp</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Effectiveness of media channels in driving consumer purchase decisions

    28 jun 2023, 7:45 · 54 min

    <p>The latest media study found that 61% of shoppers agreed that omni-channel marketing is more effective in influencing their purchase decision than single-channel marketing*. Find out how your brand can benefit from the latest insights into shopping behaviours of Singapore consumers, their choice of e-Retailers, the role of omnichannel marketing in driving purchase decisions and the types of advertisements that appeal to them.</p> <p><br>*Survey was conducted online from 28 November to 12 December 2022 by MRC, with 1,000 Singaporeans and Permanent Residents online shoppers aged 18-65 years old, with participants proportionally represented by age, gender and race.</p> <p>Speakers</p> <p>Julius Ng, General Manager, Media Research Consultants</p> <p>Raj Parekh, Head, Digital Sales, Mediacorp</p> <p>Yang Zheng Han, Asst Lead, Commercial Planning and Strategic Solutions, Mediacorp</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Responsible Consumerism and its impact on your brand

    16 jun 2023, 3:23 · 1h 6m

    <p>Rampant consumption and production worldwide continue to deplete our natural environment and resources at an alarming rate. Can brands truly strike a balance in promoting ethical consumerism while achieving triple bottom line at the same time? Find out how brands can lead by changing consumers’ behaviour and patterns.</p> <p>Executive Speakers</p> <p>Serina Tan, Founder & Managing Partner, Brewer Consulting</p> <p>Tay Kae Fong, MD, Binomial Consulting</p> <p>Kanan Packrisamy, CEO and Member of the Board, Herbal Pharm</p> <p>Moderator</p> <p>Jade Ong, AVP, Trade Marketing and Communications, Mediacorp</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Creating winning retail strategies with Social Commerce

    19 may 2023, 2:46 · 54 min

    <p>Social networks are an integral part of everyday life; brands are bringing the entire shopping experience from product discovery and research to checkout onto social media platforms. Find out how Social Commerce can alleviate your retail strategy, widen audience engagement and customer reach.<br> <br>Executive Speakers<br>Kenneth Tan, Co-founder & CEO, BeLive Technology https://sg.linkedin.com/in/kennethtant31<br>Suzie Wang, Head, Strategic Projects and Partnerships, Mediacorp https://sg.linkedin.com/in/suziewang<br>Lacey Ewin, Lead, Digital Commercial Solutions, Mediacorp https://sg.linkedin.com/in/laceyewin</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Growing successful brands during economic volatility

    20 abr 2023, 7:58 · 1h 5m

    <p>In time of uncertainty, resilient marketers don’t slow down branding initiatives, they double up. They deepen client engagement and accelerate acquisition. Uncover insights on how marketers can balance dual pressures of delivering financial goals and keeping their brand relevant to rise above market challenges.</p> <p>Executive Speakers<br>Chloe Neo, CEO, Omnicom Media Group https://sg.linkedin.com/in/chloe-neo-6b01a04<br>Glenn Tan, Deputy Chairman and Managing Director, Tan Chong International https://sg.linkedin.com/in/glenntan/ja?trk=org-employees<br>Parminder Singh, Chief Commercial & Digital Officer, Mediacorp https://sg.linkedin.com/in/parmindersingh01</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Building new digital brand experiences with NFTs

    23 mar 2023, 8:07 · 54 min

    <p>Brands can create completely new user experiences with personalised gifts, vouchers and products that only exist in the digital world. Find out how to use NFTs to create buzz, strengthen customer connections and build a community of advocates.</p> <p>Executive Speakers<br>Zach Burks, CEO/Founder, Mintable https://www.linkedin.com/in/zach-burks-93831814a<br>Loretta Chen, Founder, Smobler Studios https://www.linkedin.com/in/drlorettachen<br>Mark Cheong, Web3 Evangelist, Partnership and New Business, Mediacorp https://sg.linkedin.com/in/mark-cheong93</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Women in Business series: Know your worth

    14 mar 2023, 2:23 · 55 min

    <p>Iconic slogan “Because You’re Worth It” has been around for five decades. It remains impactful today in empowering women all over the world to recognise their value. Hear from 3 trailblazers on the steps they took to turn a passion into a fulfilling career; owning their expertise and creating a value for themselves that they’re proud of.<br> <br>Executive Speakers<br>Jacqui Lim, CEO, Havas Media Group Singapore and Chief Growth Officer, Havas Group SEA & North Asia <br>Quinn Pham, Director, Client Services, Meiro<br>Debra Soon, Group Head of Brand, Communications & Marketing, Singlife with Aviva</p> <p>Moderator<br>Otelli Edwards, CNA Presenter</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Women in Business series: Promoting diversity and gender equality

    14 mar 2023, 2:19 · 52 min

    <p>The first in our 3-part Women in Business series touches on the rise of women in senior positions, the challenges they faced and how they break down stereotypes of women in leadership roles. Learn what advice they would give for companies to create an environment that’s free from gender-based discrimination and how everyone can advocate for equality.</p> <p>Executive Speakers<br>Chloe Neo, CEO, Omnicom Media Group <br>Lee Sze Yeng, Partner, Head of Audit, KPMG in Singapore <br>Preeti Gupta, Corporate Affairs Director and Sustainability Lead, BMW Group Asia</p> <p>Moderator <br>Otelli Edwards, CNA Presenter</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Purpose-driven marketing strategies in the post-pandemic world

    14 mar 2023, 2:14 · 48 min

    <p>Moments of uncertainty have led to “pandemic pivots” in all areas – from personal to professional moves with business transformation. Come be inspired by how brands around us are looking for ways to be the best versions of themselves, linking purpose to product and purchase as we champion a renewed mindset to make a meaningful difference to our people and our planet.</p> <p>Executive Speakers<br>Rowena Bhagchandani, CEO, BLKJ Havas<br>Lynette Pang, Deputy CEO, Planning and Corporate Development Group, National Arts Council</p> <p>(A Mediacorp and AAMS collaboration)</p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

  • Will first-party data future-proof your business?

    14 mar 2023, 2:05 · 59 min

    <p>With the impending demise of 3rd party cookies, collecting data has become a top priority for businesses.  How do you build a robust relationship with your target consumers to grow relevant first-party data?  Hear from our panel of industry professionals on how making use of data can not only create authentic one-on-one connections but also boost effectiveness of your marketing plans.</p> <p>Executive Speakers:<br>Stefan Priemer, Data and Product Lead – Precision APAC, Publicis Media<br>Dave Yang, Head, Regional Brand Engagement, GrabAds<br>Sandeep Rai, Group Account Director, Digital Sales, Mediacorp </p><p>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.</p>

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